Nestling & Nook

Nestling & Nook is an Australian children’s play brand built on a simple idea: that we can change the way kids play, hands-on, nature-inspired and imaginative, using the best sustainable products from around the globe. I’ve built its whole illustrated identity, and here’s the part I’m proudest of. When the business changed hands from Em to Tash, the branding stayed. A new owner kept the brand I’d made, because it still felt like the heart of the thing. Now I’m helping Tash bring it into the real world, with illustrated children designed for the window of The Play Nook, her new creative space. A strong illustrated identity isn’t decoration. It’s something worth inheriting, and worth putting on your shopfront.