From Zailie

From Zailie is Estelle’s brand. On the surface it’s sustainable, feminine clothing for every body and every stage of motherhood. At its heart, it exists to support mothers through infant loss, and it carries the name of Estelle’s daughter, Zailie. I created the brand identity, the logo, the colours, the type, the whole visual world it lives in, and I illustrated Estelle’s keepsake book, ‘I Met An Angel Once’. This is work I hold close. Some projects are about growth and sales. This one was about care, and about two people who understood each other’s grief. I feel lucky Estelle trusted me with it.